Forward-thinking organizations are surveying employees frequently and utilizing sophisticated analytical approaches to understand employee engagement. Promising new academic research nearly doubles the predictive value of these models by considering how people currently feel and where they perceive things are going. In this session we explore the dynamic predictors of those who desire to leave an organization but stay in it (reluctant stayers) and estimate the consequences of their staying. We quantified the financial impact of retaining reluctant stayers in the fundraising function of two non-profit organizations. On average, enthusiastic stayers raised $1.25 million more than reluctant stayers over three years.
Predicting the Profile of Reluctant Stayers and Understanding the Consequences